ENERGY SAVINGS INITIATIVES (ESI) is a community interest company which has been formed primarily to address energy efficiency in the commercial buildings sector throughout the UK and Ireland. They use innovative technologies to produce detailed energy solution reports highlighting retrofit works required to enhance the commercial building ratings in line with Government standards and legislation.
The logo was designed to visibly stand-out as a global brand with a corporate-style. The Company was branded to promote its green credentials – qualities that shows the Company believes it is important to protect the natural environment. It reflects the Company’s work in green energy in the corporate real estate market using colours from the Energy Performance Certificate (EPC) ratings colour chart.
The brochure, ESI-CIC Synopsis was designed used the brand identity’s colour palette and gives potential investors a brief overview about the Company and its green energy related projects. There is a series of brochures using the design established as its corporate print template. The variations include changing images and a slight variation in the colour scheme to keep them all within the E4A brand specifications. I sourced all photographs and did the colour tinting or special affects in Photoshop.
